So stick with me here, I apologize for long-windedness, I really do.
"Though the fig tree should not blossom, and there be no fruit on the vines [...] yet I will exult in the LORD, I will rejoice in the God of my salvation. The Lord YHWH is my strength." (Zechariah 3:17-19)
Friends, even if we fall flat on our faces... Glory be to God.
Thing two: my visit to the Red Rock Cafe!
The Red Rock Cafe is the coffee shop that Mike's church owns/runs in Mountain View, and when Mike (O'Brien) and I went down to visit today, we got to go there!It was actually really cool - I mean, yeah, I expected it to be - but still, REALLY cool! He said it actually used to be an independently owned business that was going under and then his church took it over. Their church offices are on the third floor of the building (and have been since before they ownedthe cafe), but once the shop started going under, they decided they should buy it out, and now here they are!

The downstairs is were the register/espresso bar is, along with a decent amount of seating, and then upstairs is even more seating, with a nice little view of the downtown area. Mike said they sometimes rent out the upstairs area if people want to use it for social functions and stuff like that - cool idea!
We sat upstairs for the LONGEST time just
talking, and Mike (O'Brien) and I got into some really good talking about just business stuff in general. I hope we didn't bore Mike (Corsetto) too much, although I think maybe we did. But he had some really good points and some really good concerns that I hadn't thought of before. And now, of course, as I sit here thinking I can't remember nearly as much of it as I'd like too, but I'm going to try my best.
(1) Multiple branches? I had never really thought of the idea before, and to be honest I don't really like the idea, but Mike brought up the good point that maybe one branch can't support all three of us. Or maybe it can; I really don't know. The point is, it's something to think about.

(2) Along the lines of multiple branches and just making ends meet, another point was something we kind of touched on in the "business meeting", and that's how much each of us work. We had talked about maybe having just one of us working full time at the shop to start while the other two hold outside jobs. But then, I mean, say you two have full time jobs elsewhere, then we just need to hire more people to work with me, so it's kind of really a trade off. Anyway, that's going to be a hard balance to find.
(3) LOCATION. Eric, we talked a lot about Yellow Wood and about why it went under, and we decided that probably a lot of it is due to location. I think we all already know that location's important, but I'm just kind of regurgitating everything I can think of here.
(4) We were talking about the "tour" and at looking at other succes
sful businesses, and Mike was suggesting that we look at other "genres" of business as well. AKA We could look at In-n-Out for example, as a business that provides a very different service, but does a lot of the things we want to do: fast service, quality product, vaguely faith-based (bear with me on that one). And when it comes to big companies like that, I'm sure there's literature where we can actually read up on what their business plan looked like when they got started and how they got their kick-start.

Whew. So that's all for Red Rock. It was really fun, to say the least. Also, as a side note, we went to Erik's Deli Cafe, but NONE of us got Sea Dogs after we realized they're tuna salad, and we didn't really want tuna at all. I thought that was hilarious.
And now for two things that I've told both of you individually, but I want to put here just for the record:
Thing one is that Shmann works at a faith-based coffee shop at Purdue. I am definitley giving her a call soon.
Thing two is that Berkeley could definitely be a good location for us. Still a college town, still an area we're relatively familiar with (I know that's a stretch, but it's not like we're moving to Utah), still could support about a million coffee shops, still has a good down-town type area. But here's my thing: it's urban, and I really like that. And I have to say that the city isn't exactly my "thing", and I think you both know that, but I feel increasingly called to an urban environment, and I think it's more than young-adult idealism.
The main reason is from a talk that Stanford Gibson gave at College Life last year that I'm sure Alyssa remembers about how the church should be more present in urban environments. Rather than talk about it, I'm just going to post a few quotes from him, along with the link to the full transcript and let that speak for itself. (The text, by the way, is Acts 11 & 13)
One of the most obvious but least frequently observed features of the early church is that it was primarily an urban movement. Early Christianity thrived on the density, desperation, depravity and diversity of the great urban centers of the Roman empire.
Isn’t essentially a historical curiosity. It is important to recognize because the urban nature of the early church was fundamental to its growth and effectiveness. The early church grew because it was a fundamentally urban movement. It grew because it came to love people and found them easiest to love in their densest, most diverse and most desperate state.
But somehow, contemporary evangelical Christianity has become one of the most anti-urban demographics of the American population. With the notable exceptions of the Black Church and the Catholic Church, modern American Christianity has gravitated to the suburbs. And, modern missiologists argue, this is sidelining us culturally. We are underrepresented in the city. And this is problematic in two ways. First, Christians should be wherever there are people and should be particularly attracted to the social ills that cities generate. But it is also a problem because culturally, Cities are upstream. As the city goes, so goes the culture.
Cities are not more important but they are more strategic. If we were going to be underrepresented somewhere, it should be anywhere but our nation and world’s urban centers.
OK! That's finally all I've got. I hope you waded through all that and managed to find something interesting/relevant/worthwhile. Let me know what you think.
So awesome.
ReplyDeleteI’d be curious to see what those who took over the coffee shop did differently (or what changed) to resurrect the dying business. Clarifying question: Was it a coffee shop to begin with before the church took it over? I’m not sure what the process looked like in reality, but as an outsider it sounds like a beautiful story of the church- of the community- coming together with humility and trust to lovingly restore this cafĂ©.
Pearl, I think I mentioned to you in a SteveMannesque text how stoked I would be at multiple branches… one in Davis, and one in Berkeley. Two camps- oops I mean coffee shops- with different atmospheres and specific ministries, but same purpose, heart and mission. I’m about to contradict myself though because I agree with you- at the heart of it, multiple branches is not something I /really/ like. Maybe not to start out with or maybe not ever. I think one coffee shop is fully capable of supporting all three of us, because really, we aren’t seeking provision from the customers, but from God. Somehow Sonshine seems to overflow with money every year. I know that’s not completely true, but I’m amazed at how it supports Reid, Steve, the admin team, campers, and at the end of the summer the camp gives “left over money” back to the churches. Anyways, this is a long tangent for something I don’t think any of us would consider for a long time, but it’s good to have things written down, yeah? And it’s good to consider all the ways to make this a flourishing business.
Outside jobs. Yeah. I pray God makes that clear through understanding what it takes to run and manage a shop. I found it interesting in the article posted a few weeks or so ago about the NY coffee shop owners (yeah, not the best or most relevant article, but I’ve been finding people’s first hand accounts really interesting) when they took on personally working in the coffee shop because of how much money you save by not hiring more employees.
What’s Yellow Wood? I know you shouldn’t eat yellow snow, but can you consume Yellow Wood? Eh, eh?
Location, location, location. “I learned this summer that peeing in the pool and peeing INTO the pool are very different things. Location, Location, Location”- Demetri Martin.*
I really like idea of adding other successful ministry-based organizations to our agenda. Look at how much Sonshine is influencing our planning process (that’s a little different because it’s Sonshine, but same idea, yeah?).
Thanks for the Stanford reference. So good, and so good to reflect on. Thank you.
*{{{Sorry, sorry, sorry for the giggly mood I’m in right now. Since I am though, I’m including this too which is in NO WAY RELEVANT. I looked up that Demetri Martin quote because his wording is way better than may vague memory of how he worded the quote. Anyways I also found this Demetri quote and it made me laugh out loud so here it is: “Easy way to make someone sound less powerful, just put DJ in front of their name.....DJ Abraham Lincoln"}}}
(1) The coffee shop was already a coffee shop (of the same name) before Highway bought it. They took it over and remodeled it, and I don't really know what else may or may not have changed.
ReplyDelete(2) Yellow wood was pretty much the only Mom & Pop ANYTHING (let alone coffee shop) in the greater San Ramon area until about six months ago when it went out of business. You could tell it was starting to go under for a while too - their prices were going up and it just didn't get that much business. Their main problem, I think, was that they were in Alamo, which like like 98% (and I'm not exaggerating) residential. So there's pretty much one shopping center, with a Safeway... with a Starbucks inside. Poor Yellow Wood couldn't compete. But it WAS really cute and really cozy - leather arm chairs, open mic nights, the works. I'm still kind of mourning it.
Nice with the Demetri Martin quote. Both of them. Hahaha.
I'm so stoked for Mike's church's coffee shop and learning more about on our exploration vacation. It's an interesting... uhm... case study? model? example? D: all of the above and more.
ReplyDeleteThe same product at the same location went from being a struggling business to a successful (I'm assuming?) coffee shop. I can't wait to learn more about EVERYTHING.
First thoughts...
ReplyDeleteAlyssa you're ridiculous, Demetri Martin... really? You could easily have quoted Achmed (i'm not sure how to spell that, because in the video he spells it A-C-PHLEGM...) the dead terrorist about Location, Location, Location. Here's the video
Second thoughts...
I definitely think that efforts should be entirely focused on (the extremely difficult task of) getting one shop up and running before we would consider multiple branches. Though the idea of Shasta/Delta did come to mind, and got me a little excited.
And, to be honest, I have several reservations about opening up the shop in an urban area.
Side-note...
I regularly question whether reservations I have about things are my flesh resisting God's Will because it's uncomfortable (i.e. nailing it (the flesh) to the cross) or the good spirit of the Good God directing me back towards himself and away from things that are not of Him.
End side-note
At a first glance I love the idea of having a shop in a dense city because, for the most part, that seems to be where "the least of these" tend to congregate and I also see my Lord hanging with sinners and tax collectors.
Another side-note...(hopefully this one isn't too long)
I have always seen the universal church (sum of all believers) as a body made of many members. And, all as one, our hearts break for what breaks the father's heart. However, there are many members for a reason. I, personally, have always hated the idea of international injustice, hunger, and pain, but nothing breaks my heart more than seeing people, namely students, who, by the worlds standards, seem to have all their needs met find themselves lacking love and purpose. My heart breaks for them because that's where I come from, that's who I was, that's who I am. By the worlds standards I live an EXTREMELY comfortable daresay extravagant lifestyle, but I find myself totally broken and in need of a savior. I can't stand the idea of people (again, namely students) who feel the way I've felt and have no overwhelming satiation through experiencing Yahweh in the person of Yeshua of Nazareth. We are one body with many parts, and I've always thought that these people were in some sense my "least of these".
Again however, this points back to my first side-note, and I somewhat question the origin of my desire to love on the "comfortable", whether i'm just conjuring up a good argument to live a "comfortable" life myself.
End side-note (dang it, that actually ended up being pretty long)
Back to the real reason I started writing this all out, some of my concerns. I could easily see an urban center as an easy place to be overlooked, in the midst of tons of competing voices (from a business perspective). I think it that an area such as that would have substantially higher costs associated with it, making it more difficult to get off the ground. But my most pressing concern it thinking about trying to start up without any roots in the community. Without a pre-established community I think it would be extremely difficult to spread the word about what we were doing and find personal support for ourselves (i.e. finding our own Paul, Barnabas, and Timothy).
This ended up being way longer than i thought it would be, and it's getting super late. I think i may go to bed and look this over again later to make sure it makes sense, and I've said that was on my heart/mind. Don't be surprised if this looks different tomorrow...
Thanks for sharing those concerns about the whole urban thing, Eric - I totally hear you, and Davis does still have a lot of advantages too. I just wanted to throw it out there because a lot of things had been putting the idea on my heart more than usual recently. Especially because Red Rock is also in kind of an urban-y environment. It feels like of like Walnut Creek, but not quite as pretentious. So, I mean, more urban than Davis anyway, which isn't saying much.
ReplyDeleteAlso, that being said, I should point out how Stanford ended that section of his talk:
So what about us now? We are aggies? We go to a school that has, no kidding, over 100 cows on campus and a road called dairy drive. Well, in two weeks, I am going to argue from Acts 17, that the only thing in the same strategic ballpark as the city is the University. That is why Amanda and I are spending a season here. And you should make the most of your few years of influence in one of our world’s great academic institutions. But what I want you to get from this observation is: ‘Don’t run from the city.’ In the next 1 to 4 years you are going to be making some big life choices with your most flexible years. When you look for jobs, when you are choosing where to live, at least don’t avoid the city…and, maybe, pursue it.
Aka, for a lot of the reasons that the city is so stinking good for ministry, the college town is too.
On that note, something from Ezekiel 3 that encouraged me a few months ago:
"Then He said to me, 'Son of man, go to the house of Israel and speak My words to them. For you are not being sent to a people of unintelligible speech or difficult language, but to the house of Israel, nor to many peoples of unintelligible speech or difficult language, whose words you cannot understand. But I have sent you to them who should listen to you.'" - Ezekiel 3:4-6
Sometimes He sends across the world, out on a limb, but sometimes He calls us to what we know. "These are your people," He says, "Just love them!"